Identifying Ethos, Pathos, and Logos in Super Bowl Commercials Worksheet

While you watch the Super Bowl, select six of the commercials for your students to analyze the next day in class! Or, you can choose six Super Bowl commercials from previous years. Either way, your students will enjoy viewing the commercials (which can be easily found on YouTube after airing) and identifying the ethos, pathos, or logos used in the ads.

This resource includes the following:

  • A handout that defines ethos, pathos, and logos and provides an example of each
  • A worksheet where students will identify what mode(s) of persuasion are used in the commercials and how

You can use this resource year after year, using the most recent year’s Super Bowl commercials each time!

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